Before we get into the technical details of why google tracking tools are a must-have. I would also like to tell you about a hack for this. Rather than going through all this you can hire someone who will set up Google Analytics and tag manager in 1 hour for you.
Google Analytics’ objective is to create reports and statistics for your website regarding web traffic. This includes the number of visitors on your website on a particular day, the location they were from, which pages were the most popular amongst the traffic, and how many visitors left without carrying out any action on the site.
With the help of the Marketing Tag, Google tracks these user interactions. To make it work, A GA Tracking Code or GA JavaScript code snippet should be present on and positioned on all the pages of your site. As soon as an interaction between the user and the site takes place, even including a visit or a view, the GA code sends the relevant data to Google Analytics’ servers. The GA tag can be used to track general information like views and session duration, and it can also be used to track specific features the users may use on the site. Custom tags come into play when the need of tracking specific features is to be done, such as in the event of keeping a track on sales or only when a particular action is completed by the visitor on the site. Even on just one site, there could be potentially hundreds of users, actions and events interfering and interacting at the same time. To track all of them by the use of Google Analytics would require a lot of time hence it is not possible to place the marketing tags and other tags in an efficient time.
How Can Google Tag Manager Help You?
To come around this problem, the use of Google Tag Manager is implemented. Google Tag Manager allows you to manage the clutter and mess that is caused by the numerous tags present. It not only manages the clutter but also makes you customize the tags and make them work or fire only on specific conditions and hence easing out and simplifying the work and data. Google Tag Manager is an accessible and free software provided by Google which can manage your Google Analytics tags, marketing tags, event codes, and custom codes. Tag Manager is a very handy and efficient tool. It does not replace Google Analytics but only smoother outs the process. Before GTM, each code had to be manually coded on each and every page. GTM allows its user to track and manage all the tags and codes in one place, by offering a Google Tag Manager Account. By the use of GTM, you can also change and edit your tags and codes without really changing the source code and date of your site.
Google Tag Manager is also compatible with other tags apart from Google Analytics, and examples include;
Google Ads Conversion Tag.
Google Ads Re-marketing Tag.
Facebook Pixel code.
Crazy egg tracking code.
Inspectlet tracking code.
Any other custom HTML/JavaScript code.
Google Tag Manager Events and Google Analytics Events
Events portray the interactions happening on the web pages, and these relevant data to represent the statistics and information is received from Google Analytics’ servers. Where the Google Tag Manager Container code is placed, a console will show detailed information on the tag’s fire status and will also show the processed data up till now. Hence you can fire your Tags according to these Google Tag Manager events.
To summarize, a GTM Event is recognized by GTM and then placement is made according to that event for the code and tag into the Data Layer. This causes the interactions of the visitor and web page to fire the tags, hence making GTM as a middleman in this situation, known as a Digital Analytics Implementation.
What are Google Analytics Goals and what importance do they hold?
The relationship between GTM and GA is that GTM is the technique or the process of data transfer (interactions such as view counts and other events) while GA is the database where this received information is showed in an arranged observable manner.
Some information and interactions are more important and relevant to the user and observer. Such data and interactions are known as Goals and are to be treated with a higher priority than the rest and are more valuable to the business according to their marketing needs and sales required. By configuring GA, the platform where all data is displayed, we can help make GA understand which event and interaction are to be treated as more important to others and display its stats and data in a way that is more interpretable for the user to make more efficient decisions.
Comparison and Conclusion
GTM is a tool for user ease and simplicity. It adds codes and tags, tracks codes and set the conditions when to fire them, and defines rules for them.
GTM acts as a middleman to transfer data between the website and the GA platform without changing the website’s source codes.
By the use of GTM, you can add Google Adds and Facebook Adds or other codes and scripts to your web page. Codes can be manually encrypted into data layers and websites but the use of Google Analytics and Google Tag Manager can enhance and ease your task while giving you efficient and observable data for your needs. Of course, GTA can exist without GA, and GA can exist without GTM, but by using both you can easily configure and edit, remove and modify your codes without the help of web developers.
Goals are high priority interactions and are configured through the GA. GTM is only the sender of data of these interactions to GA.
SET IT UP EFFICIENTLY!
Managing your Google Analytics and Google Tag Manager is a professional task. Making decisions for the future according to your marketing needs and goals should be handled with proper care and regular observance. Through sensitivity analysis and marinating an efficient use of tags and codes, you can cater to your financing needs.
If you don’t want to go through the hassle of maintaining and observing graphs and data regarding web page traffic and code statistics, or the hassle of installing these codes you can get this done on Fiverr through professional help.
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