Digital Marketing Campaign
We’re proud to be the digital partners for Dolmen Mall. We are the first agency in Pakistan to track offline conversions in terms of footfall for customers coming in all the 3 Mall outlets in Kaarachi. We have executed many unique campaigns digitally which include Facebook Live Scavenger Hunt, Facebook Live Polling and going live in mall events.
ZIC HI-TECH LUBRICANTS LTD
Branding & Design
AT&R was tasked with the Rebranding, Logo Design, Experience Design and Station Design for Hi-Tech Lubricants Ltd which is the parent company of ZIC Motor Oil. As HTLL wanted to create a modern experience for their customers it was our task to design all collateral in a way to resonate with their audience. This helped the Brand establish their footings and compete head to head with giants of the industry.
Audience Analytics |
E commerce Channel Optimization
We have been looking over the E-commerce channel optimization for Faster Pakistan since it’s inception. With all the latest tracking tools implemented, we had rich user insight over the years. Through advanced data warehousing and business intelligence we were able to predict the next highest selling time, day, time of the month to optimize media buying accordingly.
myvend by IBL Group
Corporate Face | Digital Presence | PPC
Myvend is a venture owned by the IBL Group. They were one of the pioneers of vending machines in Pakistan. They were doing B2B sales through a sales team but lacked a digital presence. They were severely hit by competitors ranking well and closing all leads on digital. AT&R was tasked to create a corporate website to extract more leads as well as to run a Pay Per Click Campaign to secure leads going into the hands of the competitors.
Search Engine Optimization
We identified high search traffic for specific doctors, their location, timings & contact. Upon research, we got to know that people that were recommended doctors through word of mouth sought to google to find relevant details about the doctor. We designed a Search based Campaign organically ranking top Doctors on first position leading to oladoc.com. This was a pull-based strategy.
Corporate Face Development
Molecule is a work place solution specializing in multi-story projects with customized Office Furniture. Their clientele lies mostly in the corporate sector which was not reflecting from their online presence mainly their website. We suggested a complete makeover for their online presence and developed a website to attract the corporate target audience.