Search Engine Optimization has gained a lot of popularity and has become an essential part of digital marketing. However, in spite of its popularity, there is a segment which still doesn’t understand how it actually works. Therefore, it’s important to first understand what SEO really is.

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What is Search Engine Optimization?


Search Engine Optimization (SEO) refer to a set of rules for optimization of websites for various search engines like Google. All the popular search engines like Bing, Yahoo and Google have search results page where listings and videos are shown based on their relevancy and rankings.

What SEO does is improve your website’s ranking on search engines and in this way helps increase traffic on your web page organically.

Moreover, SEO is also an effective tactic which increases the quality of the website. In addition to making your website user friendly, it also makes it faster and easier to navigate. In short, SEO is a proper framework which consists of multiple procedures, set of rules and controls.


To better understand SEO, it’s best that you break it down into different segments and individually assess each component. At its core, SEO is all about quality of traffic, quantity of traffic and organic results.

By quality of traffic we mean that SEO allows you to attract visitors from all over the world. More importantly, it allows you to attract visitors who actually have an interest in your products and services.

This subsequently leads to an increase in quantity of traffic because more and more people start clicking on your website link through search engine result pages.

The biggest advantage of SEO is that it helps boost traffic organically. You don’t have to pay any money to generate traffic on your website.


Nowadays, it’s almost impossible to find someone who has never used a search engine. Everybody is aware of Google, Yahoo and Bing and most of us rely on these websites for answers to our queries.

All you have to do is type in the question in the search bar and you will get a list of results. However, have you ever wondered why these links are displayed in a specific sequence?

All search engines have a crawler which gathers information regarding the content that is available on the internet. They bring back all of that information in binary code and use it to build an index.

The index is fed through and algorithm which then matches the data with the query. This algorithm is affected by various factors and with search engine optimization you can ensure that your website ranking improves. At the end of the day it’s all about generating relevant content.

SEO Service in Pakistan

AT&R is a digital marketing agency based in Karachi, Pakistan. We offer a wide range of services and Search Engine Optimization is one of those.

We understand in today’s competitive market SEO has become a necessity. If you have a web site, online store or a blog then you will need SEO in order to achieve your business objectives. Some of the ways in which experts at AT&R improve your search engine ranking include:

Publication of Relevant Content

In order to improve your search engine ranking, you need high quality content. There simply is no other substitute. The content needs to be developed specifically for the target market and it should improve your website’s relevance and authority. Our highly skilled web writers ensure that.

Updating Content

Simply writing content isn’t enough. You also need to regularly update it. Regularly making changes to the content ensures that it stays relevant and ensures traffic on your website.

Relevant Links

We focus on creating relevant links in the text. This is important because simple terms like ‘click here’ don’t have any kind of relevancy. We make sure that the links are rich with keywords since this helps improve the SEO. Furthermore, it also adds value for readers especially those who are using screen readers.